The clock that had no hands, and nineteen other essays about advertising by Kaufman
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About this eBook
| Author | Kaufman, Herbert, 1878-1947 |
|---|---|
| LoC No. | 13001403 |
| Title | The clock that had no hands, and nineteen other essays about advertising |
| Note | Reading ease score: 58.3 (10th to 12th grade). Somewhat difficult to read. |
| Contents | The clock that had no hands -- The cannon that modernized Japan -- The tailor who paid too much -- The man who retreats before his defeat -- The dollar that can't be spent -- The pass of Thermopylae -- The perambulating showcase -- How Alexander untied the knot -- If it fits you, wear this cap -- You must irrigate your neighborhood -- Cato's follow-up system -- How to write retail advertising copy -- The difference between amusing and convincing -- Some don'ts when you do advertise -- The doctor whose patients hang on -- The horse that drew the load -- The cellar hole and the sewer hole -- The neighborhood of your advertising -- The mistake of the big steak -- The omelette soufflé. |
| Credits |
Produced by Jana Srna, Alexander Bauer and the Online Distributed Proofreading Team at http://www.pgdp.net (This file was produced from images generously made available by The Internet Archive/American Libraries.) |
| Summary | "The Clock that Had No Hands, and Nineteen Other Essays About Advertising" by Herbert Kaufman is a collection of essays written in the early 20th century. This book delves into the world of advertising, exploring its critical role in modern commerce. Kaufman's essays illustrate how advertising serves as a vital connection between merchants and customers in an increasingly complex market landscape. In this collection, Kaufman uses various metaphors and anecdotes to illustrate the impact of effective advertising practices. He emphasizes that just as a clock relies on its hands to function correctly, a business must utilize advertising to ensure its success. Throughout the essays, he underscores important principles such as the need for persistence in advertising, the importance of clear and simple communication, and the necessity for businesses to adapt to changing market dynamics. By drawing parallels with historical events and characters, such as Alexander the Great and the Spartans at Thermopylae, Kaufman provides valuable insights into how modern businesses can navigate their advertising challenges and thrive in a competitive environment. (This is an automatically generated summary.) |
| Language | English |
| LoC Class | HF: Social sciences: Commerce |
| Subject | Advertising |
| Category | Text |
| EBook-No. | 29562 |
| Release Date | Aug 1, 2009 |
| Copyright Status | Public domain in the USA. |
| Downloads | 91 downloads in the last 30 days. |
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