The Romance of a Great Store by Edward Hungerford

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About this eBook

Author Hungerford, Edward, 1875-1948
Illustrator Bailey, Vernon Howe, 1874-1953
LoC No. 22003892
Title The Romance of a Great Store
Note Reading ease score: 66.7 (8th & 9th grade). Neither easy nor difficult to read.
Credits Produced by David Edwards, Martin Pettit and the Online
Distributed Proofreading Team at http://www.pgdp.net (This
file was produced from images generously made available
by The Internet Archive)
Summary "The Romance of a Great Store" by Edward Hungerford is a historical account written in the early 20th century. This work explores the origins and development of Macy's department store, focusing on its founder, Rowland H. Macy, and the pivotal figures in its growth, including the Straus brothers. The narrative delves into the changing landscape of New York City and the impact of the department store revolution on consumer culture. The opening of the book sets the stage for Macy's emergence as a prominent retail establishment in New York. It begins with reflections on the earlier ethical practices in merchandising and the shift towards customer-oriented principles, which Macy championed. The text also outlines Macy's ancestry and early attempts at business, including his initial store in Boston, which failed. Following a series of trials and eventual success in Haverhill, Macy's journey culminates in his move to New York City in 1858, where he launched his iconic store. This early narrative establishes the groundwork for understanding the ethos that drove Macy's vision and the eventual transformation of retail in America. (This is an automatically generated summary.)
Language English
LoC Class HF: Social sciences: Commerce
Subject Macy's (Firm)
Category Text
EBook-No. 38921
Release Date
Copyright Status Public domain in the USA.
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