| Author |
Dench, Ernest A. |
| LoC No. |
16025184
|
| Title |
Advertising by motion pictures
|
| Original Publication |
United States: Standard publishing company, 1916.
|
| Note |
Reading ease score: 58.0 (10th to 12th grade). Somewhat difficult to read.
|
| Credits |
deaurider, PrimeNumber and the Online Distributed Proofreading Team at https://www.pgdp.net (This file was produced from images generously made available by The Internet Archive)
|
| Summary |
"Advertising by Motion Pictures" by Ernest A. Dench is a comprehensive guide on the utilization of motion pictures as a medium for advertising, written in the early 20th century. This publication aims to inform advertisers about the various techniques, strategies, and effectiveness of using moving images to convey advertising messages effectively. Dench, an experienced journalist and industry insider, emphasizes the importance of leveraging the unique qualities of film to engage audiences and enhance commercial appeal. The opening portion of the book introduces Dench's motivation for writing this guide, specifically addressing the existing lack of concrete information regarding motion picture advertising. He highlights that despite the success of the film medium in entertainment, its advertising potential remains underexplored due to a scarcity of organized knowledge. Dench outlines key considerations for advertisers, such as the significance of visual storytelling, the need to avoid clutter in film advertisements, and how to captivate audiences through quality content. He emphasizes that successful advertising requires an understanding of how audiences engage with films, and a well-crafted motion picture can effectively convey a product's appeal without relying heavily on verbal communication. (This is an automatically generated summary.)
|
| Language |
English |
| LoC Class |
HF: Social sciences: Commerce
|
| Subject |
Motion pictures
|
| Subject |
Advertising
|
| Category |
Text |
| EBook-No. |
70188 |
| Release Date |
Mar 2, 2023 |
| Copyright Status |
Public domain in the USA. |
| Downloads |
92 downloads in the last 30 days. |
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